Delighted to host the @savekidscontent reception in Parliament on Wednesday to support British-made children’s TV.

Save Kids’ Content UK is a campaign to reverse the decline in UK made children’s programming, and ensure a diverse mix of content that educates and inspires.

The reception was a chance for industry experts and politicians to discuss the future of the genre, and how Ofcom should use its new powers to deliver the type of programming British children deserve.

Anne Wood CBE, founder of Save Kids’ Content Campaign, said: “Securing this legislative change is a huge achievement, but it’s now time for parents and the production industry to unite in ensuring that Ofcom uses its new powers to deliver more of the high quality children’s programming which this country is renowned for“.